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<p>Visual arts continue to evolve and improve with time, from pencil drawing, to painting and graphic design. We see a lot of passionate and determined fellows breaking ground and making exceptional work that suites the eye of critics and clients. <strong>Africas Very Own magazine</strong> got the opportunity to speak with one of Botswana's young exceptional graphic designers by the name of <strong><span class="has-inline-color has-luminous-vivid-orange-color">Memory Cornelious Maphakela</span></strong>, the founder of <strong>Altacus Business group</strong> which specializes in branding and marketing. Born in Satau, a small village ninety kilometers from Kasane, and a former student from Lotsane Senior School.</p>
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<p>He began to understand more about design while he was doing his form four at senior level, which is when he started to work with organisations to where he is as of now. His business started in 2016. He assisted clients with design, branding, and general supply. He diverted to different activities in his line of work until he realised that it was eating up on what he was good at, which is designing. By then they were doing business related services such as company registration and general supply. In 2017 he introduced his first product called <strong>the Southern Advertiser</strong>, which ran for six months until he realised that it was not effective and he needed to learn more about business managenment. That is when <strong>The Southern Advertiser </strong>went to a hault. Regardless of thehardships of starting a business the young man never gave up, he took baby steps and learnt about what he can do to improve.</p>
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<p>His improvement gained him popularity in Lobatse  and his business began to branch to as far as Palapye. In 2019 the business branched to Gaborone where it has been a rollercoster, they have clients such as Choppies, Barcelos franchise, Government department companies in Lobatse, events management companies and bars from Palapye and kasane, so far they also have international clients from as far as United States of America, China and Canada as well as in Africa. They have worked with clients from South Africa and Ghana. The <strong>Altacus Business Group</strong> has become a trusted brand because of its exceptional work.</p>
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<p>The company does not have a website, regardless it has managed to reach multitudes due to appraisals from a happy client. It has a good background, which he stated that it is the backbone of a businesses success.  The company enjoy creating content that does not exist. They do not produce or manufacture products, but rather  give businesses and clients a design concept which looks real and entising which gives a client an opportunity to choose what they want. </p>
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<p>They make meedical tabloids for pharmacies, and winery. They advertise through their clients, they look at the trends and conseptionalise it to meet the need of what todays market requires, and go through reviews to see if people love the idea of what they want to create. The company has a facebook with a large following where they post their design.</p>
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<p><strong><span class="has-inline-color has-luminous-vivid-orange-color">Memory</span></strong> has embarked on an initiative called Competitive branding Initiative. He stated that they do what they call <strong>completive branding</strong>. <strong><span class="has-inline-color has-luminous-vivid-orange-color">Maphakela</span></strong> offers a very competitive branding initiative which avails branding and marketing services at a low cost of two hundred and fifty pula. Which is a very good opportunities for upcoming small business owners in Botswana and beyond. They make logo design for a small amount of three hundred and fifty, company profile at a charge of six hundred pula, while the whole package is going for one thousand four hundred and fifty.</p>
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<p>He stated that technology is very effective when running a business. People will go online and see that one can receive all services online, which happened after they saw the flier. He stated that for a company to gain client they need to market either  through the use of bill boards. <strong><span class="has-inline-color has-luminous-vivid-orange-color">Memory</span> </strong>also stated that the more a business market the more it gains more clients. "More effort should be centered around the marketing budget for a business to succeed," <strong><span class="has-inline-color has-luminous-vivid-orange-color">Maphakela</span> </strong>claimed. He highlighted that it is very important to look at what is trending and what people want before you can choose which method one will use to attract clients.</p>
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<p><strong>Altacus Business group</strong> prides itself with making their clients a priority to an extent of keeping up a registration to keep up with them and ensure that their branding is working out for them. They offer their clients a three months subscription to enjoy the benefits that comes with working with the <strong>Altacus Business Group</strong>. On the 5th of July they are closing the registration so that they can focus on growing their new clients businesses.</p>
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<p><strong><span class="has-inline-color has-luminous-vivid-orange-color">Memory Cornelious Maphakela</span></strong> believes that the norm one man one mission is what is killing most of Batswana’s businesses from working out. He has also noticed that in Botswana graphic design is taken lightly. Companies do not have business logos, no profile design or business card, some dont have an invoice and cotations which are very much needed for a businesse to succeed. He regards them as a pavement that helps a business to gain clients.</p>
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